When you're up a ladder or under a sink and the phone rings out, Minster Desk texts the customer back in seconds, finds out what they need, and sends the lead straight to your phone — before they ring the next name on Google.
● No contract · Cancel anytime · Your leads are always yours.
Hands full on a job, you can't grab a ringing phone. The missed call gets a friendly text back, the job gets captured, and it's sat on your phone by the time you're free — instead of ringing the next name on Google.
Get set up freeDo the maths on your own week: miss two calls a week — say a £3,000 job each — and even if only one in three would've booked, that's over £100,000 a year walking to whoever picked up next. And that's before the repeat work behind them.
Figures from published industry studies incl. 411 Locals (2024), BIA/Kelsey and PATLive.
A caller isn't worth one visit. They're the boiler service next winter, the bathroom in three years, and the two neighbours they'd have told about you.
Every customer you keep is one you don't have to win again.
The leak is the real cost. One £450 job walking away hurts. The £9,700 of repeat work and referrals leaving with it is what quietly caps your year — you spend it winning strangers just to stand still.
In a city the size of York it cuts both ways: a looked-after customer puts your name in the village WhatsApp group; a missed one tells people you never rang back.
No app to check, no new number to learn. It runs quietly behind the number you already give out.
You're up a ladder or under a sink, hands full. The phone rings out — like it does dozens of times a week.
A warm, plain-spoken text finds out what they need — the job, the postcode, how urgent it is — while they're still holding their phone.
Name, postcode, job, urgency — landed on your phone. Call back knowing exactly what it is, and win it.
You've watched Dave and Sarah up top. Now feel it land in your own pocket — a text arrives, you reply like a customer would, and it captures the job in front of you.
Pop in your mobile and Minster Desk starts a real SMS conversation with you — nothing to install. It's the same thing your customers would get.
Not switched on just yet — leave your number when you get started below and we'll run it live with you.
A preview of the first few texts — the live test runs the full conversation with you.
Worried it'll sound like a robot, or that your customers will know? That thread up there is the actual tone — warm, plain, human. It never pretends to be you: if a customer asks, it says it's your messaging assistant. What they feel is that someone got back to them in seconds, instead of hearing nothing. More straight answers →
I was up in a loft when the text landed. Rang her back at five, quoted the next morning, fitted that week — a £2,900 job I'd never have known rang. It'd have gone to whoever she called next.
Your number stays exactly as it is. You just tell your mobile to hand missed calls to us — one short code, dialled once.
Created for your business on your setup call — it sits quietly behind the scenes. Your customers never see it.
It tells your network: "if I don't answer, pass the call to Minster Desk." Works on any normal UK mobile — nothing to install.
Every call you can't take now gets a text back in seconds. Want it off for a holiday? One code switches it off just as fast.
The exact code varies slightly by network — your setup guide has yours, copy-and-paste ready.
Rather not fiddle with codes? We email you a one-page, step-by-step setup guide (PDF) for your exact phone and network — or we simply do it together on your 15-minute setup call. Most trades are live before the kettle's boiled.
It plugs into the diary you already keep — turn a lead into a booking and it's there, no writing jobs down twice, no double-booking a busy week. No digital calendar yet? We'll set one up and wire it in for a one-off fee.
A single emergency call you'd have missed — say a £3,000 boiler swap — covers twelve months of Pro outright, and then some. Everything Minster Desk catches after that is profit you'd otherwise have handed to whoever picked up next.
And you don't pay a penny until it's caught you your first lead. The job that covers the year could be the one that switches it on.
Flat monthly fee. No per-lead charges, no setup fee, no contract. Cancel any time.
Everything in Solo, plus
Everything in Pro, plus
Free until your first lead · No contract · Cancel anytime.
It's an automated assistant, but it's warm and plain-spoken — it sounds like a helpful person on your team, not a machine. It never pretends to be you, and if anyone asks, it says it's your messaging assistant.
They know they're texting your business's assistant while you're on a job — which reads as organised, not automated. What they feel is that someone got back to them in seconds instead of hearing nothing.
Seconds after the call rings out — while the customer is still holding their phone, before they've scrolled to the next name on Google.
No. You keep the number on your van, your cards and your Google listing. You dial one short code on your mobile and missed calls quietly divert to us — see the two-minute setup. We email you a step-by-step guide for your exact network, or do it with you on the setup call.
We're starting with York and the surrounding area — Harrogate, Selby, Tadcaster, Malton, Easingwold and the villages between. If you're a bit further out, get in touch anyway; the tech doesn't mind the postcode.
Yes — on Pro, a booked job can sync straight into the calendar you already keep, whether that's Google, Apple or Outlook, so you're not writing jobs down twice or clashing appointments. If you don't run a digital calendar yet, we'll set one up for you and walk you through it for a small one-off fee. It's optional — plenty of trades just take the lead and ring back.
Completely. Unlike Checkatrade or Bark, these aren't shared round three other trades. They're people who already found you and chose to ring you. The lead is yours alone — no per-lead fees, ever.
A lead is a real customer enquiry the assistant has qualified over text: a genuine person, with their job and contact details written up and delivered to you, ready to call back. Billing starts the billing cycle after your first one lands — never before. Spam, wrong numbers, silent calls and your own test messages don't count. And if two months go by and it genuinely hasn't caught you a single lead, we'll talk it through with you first — we never quietly start charging. The exact wording is in our Terms.
No contract, month to month. Cancel whenever you like. We'd rather earn your custom every month than lock you in.
Yes. Conversations and lead details are handled in line with UK GDPR, stored securely, and never sold or shared with anyone else. Your customer list stays yours.
No calendars to wrangle. Tell us where to reach you and we'll ring back to run the demo on your phone and switch you on — usually the same day.
"I started Minster Desk in York because I was sick of watching good tradesmen lose jobs to a missed call." It's founder-run — every account is set up personally, and if something's not right you ring me and it gets fixed. You'll be talking to a person, not a ticket queue.
— [Your name], founder · York
We'll only use these details to get you set up. No spam, ever.
Covering York · Harrogate · Selby · Tadcaster · Malton · Easingwold & surrounding villages